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How to Design Custom Business Cards that Promote Your Skills in Job Interviews

19 January 2009 One Comment

Until you actually become employed, finding a job is your job. Designing an effective custom business card can help you promote your skills with little effort. Having a professional looking business card is an ideal self-marketing tool as it promotes you to potential employers while also leaving them with your contact information. A tasteful looking business card can also help set you apart from other job applicants.

Put the Back of Your Business Card to Good Use!


A great idea to help promote your skills to potential employers is to use the back of your business card. Keep it professional looking and not overcrowded. It’s best to say something like “Why Hire Susan R. Jones?” and then list your skills and accomplishments in bullets. Remember that when you’re communicating information in bullets, you should write concisely in point form rather than in full sentences.

Using the back of your cards to promote your skills is an excellent idea to make you stand out from other applicants since not everyone does this. It’s best to keep your business card design basic and very professional looking if you’re going to include extra text on the back. You don’t want to look like you’re overdoing your self-promotion. There should still be a comfortable amount of white space on both the front and the back. 

Business cards with text on the back should serve as mini resumes that sum up your skills, education, experience and training. This makes them ideal to leave with potential employers during job interviews. But, you can also carry them to hand out whenever you have a possible job lead as they could get you an interview.


Reflect Your Field and Your Style


Handing out your business card at a job interview to promote your skills and provide a convenient way for the interviewer to contact you shows both initiative and a professional approach on your part. Keep your job title simple and accurate such as Michael Nelson, Advertising Copywriter or Wendy Jackson, Computer Programmer. The design of your card, including the color, font style, and other details, should reflect your industry. Remember that your business card should reflect your business style and not necessarily your personal style.


Unless you’re a children’s entertainer, your business card is not the place for too much color or graphics such as puppies or butterflies. If a colored business card works for your industry, this may be a good idea. Otherwise, stick to a pale neutral color with easy to read black ink. Pale green could work well for an environmental specialist, while a pale blue business card may be appropriate for a life guard or swimming instructor. Remember though, that usually a business card should look more professional than artistic, and it should co-ordinate well with the design of your letterhead resume, website and cover letter.

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